debian: override default value for SPHINXBUILD in docs/makefile
This is the recommended Debian approach.
As suggested by Debian Developer Stephen Kitt, use the approach
recommended by Debian for building Sphinx documentation. See
https://wiki.debian.org/Python/LibraryStyleGuide#Sphinx_documentation
Also belated credit to Zash on the #mercurial channel on the Freenode
IRC network, who suggested the Make variable approach in the first
place.