[selectors] match_kwargs and match_form_params selectors both accept a new `once_is_enough` argument (closes #1990438)
also fix docstring of match_exception and references to selectors in the book.
Add some entities
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As manager, you can access to entity creation forms by using the `site management`_ page.
.. _`site management`: manage
As regular user, the index page or the action box may propose some links to create entities according to the context.