setup: make runnable from other dirs
Currently it fails when run in that way for two reasons:
- the description is loaded from the README file but with a path relative to
the working directory
- module references have the same issue, which is fixed with package_dir.
syntax: re
/figures/[^/]+\.png$
^html/
\.pyc$
~$
\.swp$
\.orig$
\.rej$
^tests/.*\.err$
^tests/easy_run.sh$
^build/
^dist/
^MANIFEST$
^docs/tutorials/.*\.rst$
\.ico$
tests/\.testtimes
^docs/training/graphs/
^docs/training/html/
^docs/training/index.html
^docs/training/graphviz-images/
^docs/training/img/
^docs/training/output/
^docs/training/pandocfilters/