diff -r 62213a34726e -r f02139297beb server/serverconfig.py
--- a/server/serverconfig.py	Mon Jan 21 18:01:25 2013 +0100
+++ b/server/serverconfig.py	Tue Jan 22 18:16:20 2013 +0100
@@ -229,19 +229,22 @@
         ('zmq-repository-address',
          {'type' : 'string',
           'default': None,
-          'help': 'ZMQ URI on which the repository will be bound to.',
+          'help': ('ZMQ URI on which the repository will be bound '
+                   'to (of the form `zmqpickle-tcp://<ipaddr><port>`).'),
           'group': 'zmq', 'level': 3,
           }),
          ('zmq-address-sub',
           {'type' : 'csv',
            'default' : None,
-           'help': ('List of ZMQ addresses to subscribe to (requires pyzmq)'),
+           'help': ('List of ZMQ addresses to subscribe to (requires pyzmq) '
+                    '(of the form `zmqpickle-tcp://<ipaddr><port>`)'),
            'group': 'zmq', 'level': 1,
            }),
          ('zmq-address-pub',
           {'type' : 'string',
            'default' : None,
-           'help': ('ZMQ address to use for publishing (requires pyzmq)'),
+           'help': ('ZMQ address to use for publishing (requires pyzmq) '
+                    '(of the form `zmqpickle-tcp://<ipaddr><port>`)'),
            'group': 'zmq', 'level': 1,
            }),
         ) + CubicWebConfiguration.options)