[dataimport] dispatch and deprecate old code previously, the whole dataimport.py content has been copied in dataimport/__init__.py, then dataimport/importer.py API has been introduced. Following these changes, this cset: * dispatch __init__ code into sub-modules * dispatch unittest_dataimport accordingly * deprecates functions and classes that are deprecated by the new API Related to #5414753.

Add tox.ini file * Factor out `commands` for most environments using {envname} substitution to build pytest commande. * Positional arguments are passed on to `pytest` (others may also be passed after a `--`). * Set PATH env variable for tests requiring PostgreSQL. * Also added a `doc` target to build the book. Also update .hgignore exclude .tox directory (where virtualenvs will be created and cubicweb.egg-info created by sdist command). Closes #5447161.