[tox] Update doc testenv to account for documentation restructuring
* Build doc from `doc` directory.
* Use `sphinx-build` directly instead of `make` as this now works and allows
to build within .tox temporary environment (instead of doc/_build),
preferable for a "test" action.
Related to #5447161.
.. role:: raw-html(raw)
:format: html
RSS driven
----------
RSS is a pretty useful technology that can be widely used on this
site. Any set of data can be presented as RSS. You can then plug in
an RSS reader into that and follow the site activity. For example :
:raw-html:`<p><a class="reference"
href="../view?vid=rss&rql=Any+X%2CM+WHERE+X+modification_date+M+ORDERBY+M+DESC+LIMIT+30"><img
alt="rss" src="../data/rss.png"> latest changes</a></p>`