[tox] Update doc testenv to account for documentation restructuring
* Build doc from `doc` directory.
* Use `sphinx-build` directly instead of `make` as this now works and allows
to build within .tox temporary environment (instead of doc/_build),
preferable for a "test" action.
Related to #5447161.
usr/lib/PY_VERSION/*-packages/cubicweb/devtools/
usr/lib/PY_VERSION/*-packages/cubicweb/skeleton/
usr/lib/PY_VERSION/*-packages/cubicweb/test
usr/lib/PY_VERSION/*-packages/cubicweb/entities/test
usr/lib/PY_VERSION/*-packages/cubicweb/ext/test
usr/lib/PY_VERSION/*-packages/cubicweb/server/test
usr/lib/PY_VERSION/*-packages/cubicweb/sobjects/test
usr/lib/PY_VERSION/*-packages/cubicweb/hooks/test
usr/lib/PY_VERSION/*-packages/cubicweb/web/test
usr/lib/PY_VERSION/*-packages/cubicweb/etwist/test