[pkg] various fixes
- add missing files to MANIFEST
- exclude doc/changes from dh_installchangelogs (it's a directory, which
dh_installchangelogs doesn't expect)
- fix doc build in debian package
usr/lib/PY_VERSION/*-packages/cubicweb/devtools/
usr/lib/PY_VERSION/*-packages/cubicweb/skeleton/
usr/lib/PY_VERSION/*-packages/cubicweb/test
usr/lib/PY_VERSION/*-packages/cubicweb/entities/test
usr/lib/PY_VERSION/*-packages/cubicweb/ext/test
usr/lib/PY_VERSION/*-packages/cubicweb/server/test
usr/lib/PY_VERSION/*-packages/cubicweb/sobjects/test
usr/lib/PY_VERSION/*-packages/cubicweb/hooks/test
usr/lib/PY_VERSION/*-packages/cubicweb/web/test
usr/lib/PY_VERSION/*-packages/cubicweb/etwist/test