[pkg] use argument *package_data*
Use the dedicaded setup's argument for files that are copied in the
package directory.
debian/tmp/usr/lib/PY_VERSION/site-packages/cubicweb/common/ usr/lib/PY_VERSION/site-packages/cubicweb
debian/tmp/usr/lib/PY_VERSION/site-packages/cubicweb/entities/ usr/lib/PY_VERSION/site-packages/cubicweb
debian/tmp/usr/lib/PY_VERSION/site-packages/cubicweb/ext/ usr/lib/PY_VERSION/site-packages/cubicweb
debian/tmp/usr/share/cubicweb/cubes/ usr/share/cubicweb/
debian/tmp/usr/lib/PY_VERSION/site-packages/cubicweb/*.py usr/share/pyshared/cubicweb