[tox] Use py.test to run tests
In unittest_rqlrewrite.py and repotest.py, rename utility functions so that
they are not considered as "test functions" by py.test.
usr/lib/python2*/*-packages/cubicweb/devtools/
usr/lib/python2*/*-packages/cubicweb/skeleton/
usr/lib/python2*/*-packages/cubicweb/test
usr/lib/python2*/*-packages/cubicweb/dataimport/test
usr/lib/python2*/*-packages/cubicweb/entities/test
usr/lib/python2*/*-packages/cubicweb/ext/test
usr/lib/python2*/*-packages/cubicweb/server/test
usr/lib/python2*/*-packages/cubicweb/sobjects/test
usr/lib/python2*/*-packages/cubicweb/hooks/test
usr/lib/python2*/*-packages/cubicweb/web/test
usr/lib/python2*/*-packages/cubicweb/etwist/test