[tox] Do not install package in "develop"
This might shadow so packaging issues.
And user can still pass --develop to tox.
usr/lib/python2*/*-packages/cubicweb/devtools/
usr/lib/python2*/*-packages/cubicweb/skeleton/
usr/lib/python2*/*-packages/cubicweb/test
usr/lib/python2*/*-packages/cubicweb/dataimport/test
usr/lib/python2*/*-packages/cubicweb/entities/test
usr/lib/python2*/*-packages/cubicweb/ext/test
usr/lib/python2*/*-packages/cubicweb/server/test
usr/lib/python2*/*-packages/cubicweb/sobjects/test
usr/lib/python2*/*-packages/cubicweb/hooks/test
usr/lib/python2*/*-packages/cubicweb/web/test
usr/lib/python2*/*-packages/cubicweb/etwist/test