[skeleton] Use distname directly in setup.py
distname is part of required metadata and modname cannot actually be used in
place of it.
usr/lib/python2*/*-packages/cubicweb/dataimport/
usr/lib/python2*/*-packages/cubicweb/server/
usr/lib/python2*/*-packages/cubicweb/hooks/
usr/lib/python2*/*-packages/cubicweb/sobjects/
usr/lib/python2*/*-packages/cubicweb/schemas/
usr/share/cubicweb/migration/