Add tox.ini file * Factor out `commands` for most environments using {envname} substitution to build pytest commande. * Positional arguments are passed on to `pytest` (others may also be passed after a `--`). * Set PATH env variable for tests requiring PostgreSQL. * Also added a `doc` target to build the book. Also update .hgignore exclude .tox directory (where virtualenvs will be created and cubicweb.egg-info created by sdist command). Closes #5447161.

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